The launch of the Facebook app revolutionized the digital world by opening tons of opportunities for the online businesses. The end of 2011 introduced a messenger app on Facebook that allows individuals and online businesses to contact other users on the app spontaneously. The Facebook app recorded a total of 2.7 billion active users in the second quarter of 2020, and the number is still growing every day. Another exciting feature of the Facebook messenger is that its users can access the app without logging in to their Facebook accounts.
But how can your online business generate leads using Facebook chat?
The Facebook messenger application allows your internet business to reach a broader target market that otherwise would have easily missed. However, you might be more interested in lead generation using the website’s landing page or other digital marketing strategies. But do you know that the website’s landing pages have a conversion rate of just around 5-10% in lead campaigns? In other words, you have failed to engage 90% of the sales lead by relying on the landing page as the online marketing tool.
On the other hand, Facebook messages offer unlimited sales potential to your small online business as people spend most of their time on the Facebook chat app. Following are the few benefits your business operating online can enjoy from using Facebook- as the online marketing tool:
- You don’t need to spend a lot on the landing page anymore.
- Your customers find it more convenient to communicate via the Fb messenger app.
- Your messages have 55% higher opening chances compared to the regular emails.
- Your online business can create personal contact with the leads using the messenger online.
Hence, Facebook messenger as the lead marketing tool increased significantly in the last couple of years. Besides lead generation, the messenger app can also be used for customer support and after-sales services.
And how can Conzia help you?
You can’t miss the opportunity of using the Facebook messenger app for generating sales. But sometimes, the more messaging apps you have, the more buzzing it will be for your customer support team. Conzia will enable moving all those messaging apps to one platform- making it convenient for you to provide customer service. So what are you waiting for? Get now early access to the Conzia messaging app and conveniently enjoy the benefits of all messaging apps.