How Conzia Transformed ” A Cosmetic Store ”
through Social Media Marketing and SEO
Client Overview
Business: Online store selling cosmetic products
Industry: E-commerce (Hair and Beauty Products)
Location: United Kingdom
Platform: Shopify
Objective
A Cosmetics Store partnered with Conzia Digital Marketing Agency to scale its online store revenue, improve customer acquisition, and increase brand visibility. The key focus areas included:
- Social Media Marketing on Facebook and Instagram.
- Paid Ads Management.
- SEO and Organic Growth Strategies.
- High-quality Design for Ads and Campaigns.
The challenge was to achieve significant growth in sales, conversion rates, and customer sessions over a 90-day period.
Results from 90 Days Successful Boost
In just 90 days, we’ve achieved over £21,353 in sales with a 260% growth rate. The journey of progress continues!
Results Achieved (Key Metrics)
Revenue Growth
Total Sales: £21,502.99
289%
Compared to the previous 90 days, sales nearly quadrupled. Customer Orders
Total Orders: 486 145%
Fulfilled Orders: 475 142%. Conversion Rates
Online Store Conversion Rate: 3.37% 23%
Sessions Converted: 321 orders.
Added to Cart Rate: 7.84% 18%. Average Order Value (AOV)
£44.47 60%.Website Growth
Online Store Sessions: 9,513 135% 
Key Strategies Implemented
1. Social Media Marketing
- a. Paid Campaigns on Facebook with a mix of video ads and carousel posts showcasing best-selling products.
- b. Engagement Ads to drive organic followers and traffic.
- c. Optimized ad designs to ensure high click-through rates (CTR).
- a. Sessions by Social Source: Facebook brought the majority of traffic (300+ sessions)
- b. Sales by Social Source: Facebook campaigns alone contributed a significant revenue boost.
2. Paid Advertising
- a. Utilized Retargeting Ads to recover abandoned carts and drive repeat purchases.
- a. Returning Customer Rate: 7.1%
17%, indicating growing customer trust. - b. Focused marketing strategies nurtured first-time buyers into repeat customers.
3. SEO and Organic Growth
- Optimized Top Landing Pages for search engines:
- a. The Wella Professionals product page achieved 1,199 sessions 597%.
- b. Other pages like Wahl Vanquish Hair Dryer grew by 4,100%.
- a. The Wella Professionals product page achieved 1,199 sessions
- Implemented blog content and product descriptions targeting high-intent keywords.
- a. Sessions by Search Traffic: 6.9K 187% (largest source of traffic).
3. SEO and Organic Growth
- Optimized Top Landing Pages for search engines:
- a. The Wella Professionals product page achieved 1,199 sessions 597%.
- b. Other pages like Wahl Vanquish Hair Dryer grew by 4,100%.
- a. The Wella Professionals product page achieved 1,199 sessions
- Implemented blog content and product descriptions targeting high-intent keywords.
- a. Sessions by Search Traffic: 6.9K 187% (largest source of traffic).
4. Design and User Experience
- a. High-quality visuals for Facebook and Instagram Ads.
- b. Improved product descriptions and UX to increase AOV to £44.47 ( 60%)
Business Performance Analysis
Marketing Overview
Payouts Overview
Conclusion
Conzia’s focused marketing strategy combining social media ads, SEO, and high-quality designs helped a Cosmetic Store achieve record-breaking sales and growth within 90 days. The impressive 289% revenue growth and 135% increase in traffic showcase the power of strategic marketing and dedicated execution.
