Business: Online store selling cosmetic products
Industry: E-commerce (Hair and Beauty Products)
Location: United Kingdom
Platform: Shopify
Objective
A Cosmetics Store partnered with Conzia Digital Marketing Agency to scale its online store revenue, improve customer acquisition, and increase brand visibility. The key focus areas included:
- Social Media Marketing on Facebook and Instagram.
- Paid Ads Management.
- SEO and Organic Growth Strategies.
- High-quality Design for Ads and Campaigns.
The challenge was to achieve significant growth in sales, conversion rates, and customer sessions over a 90-day period.
Results from 90 Days Successful Boost
In just 90 days, we’ve achieved over £21,353 in sales with a 260% growth rate. The journey of progress continues!
Results Achieved (Key Metrics)
Conzia’s tailored marketing efforts produced extraordinary results
- Revenue Growth: Total Sales: £21,502.99
289% Compared to the previous 90 days, sales nearly quadrupled. - Customer Orders: Total Orders: 486 145% Fulfilled Orders: 475 142%
- Conversion Rates: Online Store Conversion Rate: 3.37% 23% Sessions Converted: 321 orders. Added to Cart Rate: 7.84% 18%.
- Average Order Value (AOV): £44.47 60%.
- Website Growth: Online Store Sessions: 9,513 135%
Key Strategies Implemented
1. Social Media Marketing
- Paid Campaigns on Facebook with a mix of video ads and carousel posts showcasing best-selling products.
- Engagement Ads to drive organic followers and traffic.
- Optimized ad designs to ensure high click-through rates (CTR).
- Sessions by Social Source: Facebook brought the majority of traffic (300+ sessions)
- Sales by Social Source: Facebook campaigns alone contributed a significant revenue boost.
2. Paid Advertising
- Utilized Retargeting Ads to recover abandoned carts and drive repeat purchases.
Customer Engagement and Loyalty
- Returning Customer Rate: 7.1%
17%, indicating growing customer trust. - Focused marketing strategies nurtured first-time buyers into repeat customers.
3. SEO and Organic Growth
1: Optimized Top Landing Pages for search engines:
- The Wella Professionals product page achieved 1,199 sessions 597%
- Other pages like Wahl Vanquish Hair Dryer grew by 4,100%.
2: Implemented blog content and product descriptions targeting high-intent keywords.
Results
Sessions by Search Traffic: 6.9K 187% (largest source of traffic)
4. Design and User Experience
- High-quality visuals for Facebook and Instagram Ads.
- Improved product descriptions and UX to increase AOV to £44.47 ( 60%)
Conclusion
Conzia’s focused marketing strategy combining social media ads, SEO, and high-quality designs helped a Cosmetic Store achieve record-breaking sales and growth within 90 days. The impressive 289% revenue growth and 135% increase in traffic showcase the power of strategic marketing and dedicated execution.
