We helped a recent Shopify store pull in £11K in just seven days through strategic Meta (Facebook) advertising.

One key driver?

A high-converting landing page paired with attention-grabbing ad creatives.

Here’s how to do it yourself—in a nutshell:

1. Streamlined Landing Page: Keep it simple. Use a clear headline, concise copy, and a single call-to-action (CTA).
2. Mobile-Optimized: Most clicks will come from mobile. Ensure fast load times and an easy-to-read layout.
3. Proof & Trust Signals: Feature testimonials, customer reviews, or media mentions to build trust instantly.
4. Powerful Creatives: Use colors, fonts, and visuals consistent with your brand for a polished look.
5. Short & Engaging Videos: Demos, product teasers, or explainer snippets can grab attention faster than static images.
6. Thumb-Stopping Hooks: Open with a compelling promise or problem/solution in the first three seconds.
7. Audience Optimization: Start broad, then narrow by interests and behaviors once you see which audience segments respond.
8. Lookalike Audiences: Turn high-value customer lists or site visitors into similar audiences for fresh leads.
9. Split Test Ads: Experiment with headlines, images, and ad copy. Optimize based on what resonates the most.