Do you know that businesses that adopted conversational commerce in 2020 have 40% more sales on average than the previous year?
Conversational commerce is the integration of various messaging apps such as WhatsApp, Facebook Messenger, Viber, Telegram, Conzia Live Chat, and others into your website to provide your customers an option to talk to you via these messaging apps.
A study conducted at Conzia shows that online sellers who moved to conversational commerce in 2020 increased their sales by 40% as compared to the previous year due to the following 3 reasons:
1. Abandoned cart recovery via messaging apps
69.57% was the abandoned card ration in 2019 for the digital shopping carts. Yes, almost 70% of customers do not buy after they put your products into the cart. It is difficult to believe this huge number. But, the good news is conversational commerce has a solution. Imagine that your customer has opted to get contacted via WhatsApp (you placed a WhatsApp Widget on your website via Conzia App). At the same time, he put the sneakers into the cart on your website and forgot about them. You send all of such customers a discount code for 20% in the next 2 days they abandon the cart, which results in more than 50% of such abandoned carts.
Your customers want to get engaged before they make a purchase. It is human nature. We all like to be treated special. The mere act of getting a personalized discount code on WhatsApp and a quick chat with your customer representative make your customer feel important. He is happy to buy the product he forgot about. The abandoned cart can also be recovered via Facebook Messenger, Conzia Live Chat, and other messaging apps.
2. Sales chatBots for messaging apps
Sales chatbots can be created for messaging apps like Facebook Messenger, WhatsApp, and Telegram. These bots send follow up questions and keep your potential customers engaged in their messaging apps after they have left your website without making any purchase. This results in better conversion and increases customer satisfaction as you offer a personalized touch by following up with your customers on their messaging apps.
3. Cross-selling & up-selling via messaging apps
If you have integrated messaging apps on your website, you must have a lot of data about your customers, such as their consent to get contacted via WhatsApp, their Facebook Messenger, their buying history, etc. This data is compelling. You can create personalized campaigns for your customers and let the chatbots do the rest of the work to sell the other related products from your catalog to your existing customers via messaging apps.
Yes, we know if you have not yet integrated conversational commerce into your online store, it can be a bit overwhelming to decide where to start. Don’t worry. We are here to help. Reach out to our experts, and they will help you understand which messaging channels you can start with depending upon your audience and business size. Sign up now.
Conzia is a Berlin-based startup. At Conzia, we are establishing a Communications Platform as a Service. Our Platform is user-friendly and flexible enough to integrate 40 plus other messaging CRMs, APIs, CMSs, Marketplaces and thus offer a collated solution for unified and exemplary customer support.
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