Same, But Different: WhatsApp Business App vs. WhatsApp Business API

Why and Which one to choose? Let’s find together.

With more than 60 billion messages exchanged daily, the facebook-owned messaging giant WhatsApp is the best platform for business communications today. WhatsApp made things easier for businesses when it introduced the business app in 2018. Now, the COVID-19 pandemic has really changed the dynamics of the world so both large and small businesses have found the importance of WhatsApp Business.

While considering WhatsApp for business, you have two choices: WhatsApp Business App or WhatsApp Business API. They are the same, but different.

WhatsApp Business App

As the name suggests, it’s an app which aims towards medium to small enterprises. You can manage your customer relationships in a seamless way through this application. WhatsApp has been updating the application with a lot of handy features which will help you and your customers to engage better.

WhatsApp Business App will also allow you to alert the customers in case of any notification, generate leads, and feedback collection from your dear customers. You can also set up quick replies, greeting messages, and away messages to pair better with your customers. Now, you can think of WhatsApp Business App like a livechat tool but with limited functionalities.

WhatsApp Business API

Lets first understand what an API is. So, it’s an acronym for Application Programming Interface. API allows your two or more software to connect with each other.

WhatsApp’s Business API actually makes it simple for the large companies and enterprises to converse with their customers. The livechat-style thing was easier and simpler for a small customer base but when it comes to a large business with huge customers, the business API comes to rescue.

WhatsApp Business API gives you the liberty to talk to a lot of customers at once. It allows you to send bulk notifications and automate your conversations with the help of chatbots. While WhatsApp’s Business App could only automate a single response for after your business hours, a chatbot is a lot more powerful. WhatsApp Business API is acquired differently. Namely, any business wanting to get access to it will have to subscribe to services of a business solution provider (BSP) and WhatsApp partner like Vonage. To grant you access to its API, WhatsApp requires official approval of your account, made possible by its BSP partners. These services are paid for but they provide advanced features, including state-of-the-art automation of processes and contact synchronization, team inbox, centralized dashboard, and more.

Which one should you choose?

If you have a small high-value client base, then go with the WhatsApp Business App. Boutique stores, local start-ups, local retailers are generally recommended to use the WhatsApp Business App to handle the customers individually and in a customizable way.

WhatsApp Business API will help you to handle a larger customer group as it comes with many perks like automation and integration within their existing communication platforms. Surely, the integration capabilities and the better customization is there in the API for your best customer experience


With more than 2 billion users, 180 countries and 60 languages, WhatsApp is beyond doubt the biggest messaging app globally. For any business that wants to sustain the stiff competition and adapts to the conversation revolution of messagings apps, WhatsApp is a must.

We at Conzia help our customers choose the best platform for their customer service. Do you also need help?

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About Conzia

Conzia is a Berlin-based startup. At Conzia, we are establishing a Communications Platform as a Service. Our Platform is user-friendly and flexible enough to integrate 40 plus other messaging CRMs, APIs, CMSs, Marketplaces and thus offer a collated solution for unified and exemplary customer support.

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